Bullshit - An absurd or highly improbable tale passed off as being true. Often using foolish, deceitful and boastful language and mannerisms. Salespeople are prolific in the art and science of bullshitting, although it usually only works on the untrained, naive consumerist mind. 

Canard - An elaborate and deliberately misleading story.

Circumvention - The act or moment of prevailing over another by skill, fraud, deception, imposture or delusion.

Cunning - A masterful skilled display of deceit. Often executed in a planned exhibitionist fashion

Deception - The use of lies and tricks that often preys and  exploits vulnerable human emotions, to mislead someone to doing or believing something false.

Double-Dealing - Acting so as to conceal one's real intentions.

Duplicity - Deliberate deceptiveness in behavior or speech (a.k.a Political speeches)

Embellishment -  Addition of fictitious details and creative flare that embellishes a mostly true story. 

Exaggeration - Representing something in an excessive manner. Statements and stories that go going beyond the bounds of truth or reason. Mostly used socially for humor or personal gain. 

Evasion - Escaping or avoiding using subterfuge or stalling to steer clear out of the social repercussions of lying or deception.

Fib - A lie that is silly or childish and is easily perceived as deceptive.

Fiction - An creative or imaginative story or fable that does not represent actuality, but has been invented.

Hogwash - Worthless, false and ridiculous speech or writing; Utter nonsense. Masterfully used by the media and news reporters.

Lie - To intentionally give a false statement or testimony to be be passed as truth or fact

Mendacious - A person or statement that deliberately conceals or misrepresentation the truth.

Sales Pitch - A lie.

Scheme - A secret contrived  plan or plot that is highly devious and leads to personal gains.

Sly - A clever and/or cunning individual or action especially in the practice of deceit. Performed with little suspicion. 

Social engineering -  A technique to exploit emotional vulnerability to obtain confidential information by manipulation of an innocent, naive victim. A social engineer will commonly use the telephone or Internet to trick people into revealing sensitive information by using their innate.